The Manoff Group is a woman-owned small business providing expertise in social and behavior change (SBC), communications, and knowledge management (KM) to development programs around the world.
In the mid-1960s, Richard “Dick” Manoff, the head of a successful New York-based advertising agency, was appointed to the U.S. delegation to the United Nations Food and Agricultural Organization (FAO). As he thought about the challenges facing FAO — particularly in the field of nutrition — Dick Manoff suggested for the first time that commercial marketing techniques could be effectively used to address behavior change needs in public health programs. With this idea in mind, he founded Manoff International in 1967 as the world’s first social marketing firm.
In 1988, Marcia Griffiths took helm of the newly-named Manoff Group. The company has been a woman-owned small business since then. Over a period of nearly 50 years, we have gained a wealth of experience in introducing new methods for qualitative research, communication, media planning, materials development, counseling, and knowledge management to programs in more than 60 countries. We have evolved beyond social marketing, but our foundation remains consumer-or participant-focused.
Manoff Group president Marcia Griffiths is known for her fieldwork, technical expertise, and innovative programming in applied nutrition, particularly in her work promoting healthy child growth in Africa, Asia, and Latin America. She has served as an advisor on individual level behavior change for numerous USAID, World Bank, and government programs and projects, supporting strategy development, program design, planning, implementation, qualitative research, and the use of a host of communication methods. Marcia is a pioneer of the Behavior-Centered Programming approach, as well as the Trials of Improved Practices (TIPs) technique for testing behaviors before they are promoted in programs.
The Manoff Group’s experienced staff includes experts in behavior change, anthropology, public health, nutrition, agriculture and KM. Approximately half of our staff members are locally hired professionals working on programs in their home countries. We are a passionate group that is motivated to solve problems in health, nutrition, family planning, HIV/AIDS, and the environment.