The Manoff Group has worked in more than 60 developing countries, as well as the United States:
Eritrea, Ethiopia, Kenya, Madagascar, Malawi, Mozambique, Rwanda, South Africa, South Sudan, Swaziland, Tanzania, Uganda, Zambia, Zimbabwe
West and Central Africa
Benin, Cameroon, DR Congo, Ghana, Guinea, Liberia, Mali, Mauritania, Niger, Nigeria, Senegal
Middle East and North Africa
Djibouti, Egypt, Iraq (through Jordan), Jordan, State of Palestine, Tunisia
Bolivia, Brazil, Colombia, Dominican Republic, El Salvador, Guatemala, Haiti, Honduras, Jamaica, Nicaragua, Panama, Paraguay, Peru
Central and Eastern Europe and the Commonwealth of Independent States
Albania, Armenia, Kazakhstan, Romania, Russia, Slovakia, Ukraine
East Asia and the Pacific
Cambodia, China, Indonesia, Philippines, Timor-Leste, Thailand
Bangladesh, India, Nepal, Pakistan
Current and Recent Projects
In Ethiopia, TMG is a member of the JSI-led consortium on the Feed the Future Ethiopia Study on Animal Food Markets in Rural Areas (SAFIRA). TMG, in partnership with consortium partner IFPRI, is conducting research into how to maximize the role that markets play to support improved nutrition, especially in the first 1000 days of life. Research is focused on determining if market-centered interventions can successfully increase the intake of animal-sourced foods (ASFs) in children 6 – 23 months of age in Tigray, Ethiopia. TMG provides leadership in the design, analysis and reporting of qualitative formative research that offers evidence-based recommendations to define key market-based practices that may improve the availability and affordability of and the demand for and consumption of ASFs. TMG is also helping to design a package of supply- and demand-side behavior change interventions leveraging incentives and reducing key barriers to sale, purchase, and consumption of ASFs in 30 local market areas in Tigray. TMG joined a small panel of experts to prepare the research reports and disseminate the findings and recommendations through a series of research briefs, blogs, a webinar, and presentations.
The USAID WASH for Health in Ghana (Ghana W4H) project is working to increase use of improved household sanitation, improve community water supply services, improve sector governance and policies, expand the practice of key hygiene behaviors, leverage public-private partnership investment to magnify the impact of USG funding, and improve water supply and sanitation infrastructure for schools and health facilities. As a partner to prime Global Communities, The Manoff Group is responsible for the design and implementation of the project’s behavior-led approach to facilitate the adoption of key healthy behaviors.
In Kenya, TMG is working within the CRS-led consortium on the Feed the Future Nawiri Activity to promote sustainable food and nutrition security through research and interventions implemented with national, regional and local stakeholders. The project is currently in the first of two phases; during this learning phase, staff are working to shape, target and maximize the effectiveness of the subsequent intervention phase. In Phase 1, TMG provides SBC leadership through our Behavior Integration Advisor, on behavior prioritization and formative research. The outcome of this work includes mapping pathways to change critical behaviors to prevent and mitigate acute malnutrition in the ASALs, and to determine how to leverage the rich tradition of oral storytelling to reshape the narrative of young child growth and well-being. TMG is also contributing behavioral expertise and guidance to the project-wide gender analysis, the Village Graduation pilot and the Milk Matters pilot. And TMG is supporting development of the project’s Monitoring, Evaluation and Learning and Continuous Learning and Adaptation efforts by identifying appropriate behavioral metrics for monitoring progress and the ongoing continuous Learning and Adaptation efforts.
In Rwanda, TMG is a partner on the Feed the Future Orora Wihaze Activity led by Land o’Lakes/Venture 37. Orora Wihaze is applying a market system development approach to sustainably increase the availability of, access to, demand for and consumption of animal-source foods (ASF) through the development of profitable markets. TMG’s role is to ensure that social and behavior change considerations are fundamental to the design and development of the market-based activities wherever they are focused along the prioritized ASF value chains. Recognizing the extremely low levels of ASF consumption especially among vulnerable populations in Rwanda, in Year 1 TMG led a study of consumption practices and the factors that influence them to better understand the root causes of low consumption and to inform decision-making on interventions within the project’s ASF value chains (sheep, goats, pig, chickens and fish, and their products milk and eggs) that would address consumer need. TMG integrated critical social and behavior change priorities across the Orora Wihaze strategy for each of its intervention areas from production through marketing to and family consumption. Additionally, TMG provides technical assistance to consortium partner CRS for SBC communication activities, and capacity development in this area to consortium partner Urunana. This assistance focuses on enhancing innovative communication as a tool of strategic social and behavior change, a role beyond information dissemination.
In Tanzania, TMG supports the Save the Children-led, USAID-funded Lishe Endelevu consortium to strengthen nutrition services, improve Infant and Young Child Feeding (IYCF) and WASH behaviors, promote nutrition-sensitive livelihoods, and encourage positive shifts in gender norms and equitable household decision making. TMG leads the project’s SBC strategy design, including developing tools to support the planning of gender-sensitive programming; conducting a gender analysis of national government policies and socio-cultural settings in the four region; developing a MIYCAN SBC strategy emphasizing gender transformative interventions; and rapidly adapting and improving MIYCAN SBCC tools and interventions developed under previous projects by TMG with our partners in both Tanzania and Ethiopia. By the end of the second year of project implementation, 110,481 mothers of children under two years of age had been reached through community interventions using the TMG-designed First 1000 Days Parents’ SBCC Kit.
TMG also led the development of an innovative set of adolescent nutrition SBCC materials with adolescents, parents and teachers, presenting the work to a national technical review committee comprised of representatives of the National Ministry of Health and the Tanzania Food and Nutrition Center. As a result, the Government of Tanzania has adopted the materials as part of the coordinated national response to improve adolescent nutrition. More than 300,000 adolescent boys and girls will benefit from the use of these materials by the end of the project.
In Uganda, TMG is a partner on the Abt Associates-led Integrated Community Agriculture and Nutrition Project (ICAN), USAID Uganda’s flagship project on resilience. ICAN is working to enhance the resilience of vulnerable Ugandan households in eight districts across the country. ICAN strategically layers services onto other activities to maximize efforts to improve economic opportunities for vulnerable households, stabilize their access to and consumption of diverse and nutritious diets and increase social capital by reinforcing relationships between formal governance systems and communities specific to Karamoja, Acholi and the Southwest Regions. TMG provides strategic advisory services for SBC and communication on food security and nutrition, livelihoods, and governance, girls’ education, and natural resources management. This work includes oversight and assistance in the design of the SBC and communications strategies for the project, related formative research, and technical support to local organizations working in SBC at the community level. The project’s SBC Advisor, a TMG team member, is leading an innovative behavior monitoring system to track progress in behavior change and the factors influencing the behaviors. TMG also spearheaded public commitment ceremonies among community members for change on behaviors requiring collective action. And to enhance community ownership and action on resilience plans, TMG led the development of community dialogue models with local leaders.
USAID Advancing Nutrition
The Manoff Group is a partner on the JSI-led consortium for this USAID flagship multi-sectoral nutrition project. USAID Advancing Nutrition provides technical support to and implementation of nutrition interventions for USAID and its partners to address the root causes of malnutrition. TMG’s cross-cutting work facilitates multi-sectoral integration. We bring expertise in social and behavior change and communication, as well as in capacity building for government partners in evidence-based design, implementation, monitoring and evaluation to change behaviors and improve health outcomes. TMG staff lead and support large-scale coordination efforts such as the global food systems conceptual framework development, the first New Partners Initiative (NPI) for nutrition in Burkina Faso and Kenya, and coordination around the continuum of care for acute malnutrition in DRC. We lead and provide support on multiple SBC efforts that strengthen the capacity of implementers to address factors that increase demand and use of high-quality services and home practices. TMG staff on the project support the USAID Bureau for Humanitarian Assistance to improve the quality of nutrition SBC and strengthen SBC capacity in partners with guidance and tools. And TMG is advancing the quality and impact of nutrition SBC by developing tools and conducting reviews of social norms in complementary feeding and maternal nutrition, and defining appropriate measures of consumer demand for healthy diets. We are developing a guide that adapts and tailors marketing techniques (both commercial and social marketing) for USAID activities that are generating demand for healthy diets among low-income consumers.
MOMENTUM Country and Global Leadership
Working with the Jhpiego-led consortium, TMG is leading MOMENTUM Country and Global Leadership efforts in SBC. This work is focused on supporting the project’s efforts to take a systems approach to SBC, promoting behaviors as an organizational framework for the design of strategies to improve maternal, newborn, child and adolescent health. This work includes leading efforts across all technical areas on the project to identify areas of slow progress requiring a new approach and then enabling the practice of priority behaviors to address that challenge. In the first years of the project, TMG has helped the project analyze and address key challenges in areas ranging from professional development for healthcare workers, to antenatal and post-natal care for mother and baby, to better institutionalizing post-abortion family planning within broader service initiatives and re-conceptualizing self-care beyond reproductive health in the context of COVID, to extracting global lessons and pathways from successful work on facilitating couples communication.
TMG is also supporting project efforts to build the commitment and capacity among host-country partners to incorporate behavior-driven strategic thinking into health sector planning, implementation and monitoring. Country buy-in efforts in Ghana, Sierra Leone, Indonesia and Nigeria to address entrenched obstacles in the delivery of quality MNCH/FP/RH services, to prevent intimate partner violence and child or early forced marriage, and integrating gender considerations into WASH behavior change programming have also begun.
MOMENTUM Routine Immunization Transformation and Equity
TMG joined the JSI Research & Training Institute-led consortium to support MOMENTUM Routine Immunization Transformation and Equity. The project is tasked with collaborating with local partners to sustainably strengthen routine immunization programs to overcome the entrenched obstacles contributing to stagnating and declining immunization rates in USAID-supported countries, and to address the barriers to reaching zero-dose and under-immunized children with life-saving vaccines and other health services. In light of the COVID-19 pandemic, and the disruption of immunization services, MOMENTUM Routine Immunization Transformation and Equity will also support countries with the maintenance, adaptation, and/or reinstatement of immunization services and the introduction of COVID-19 vaccines.
TMG staff work to sustainably improve the immunization service experience by improving health worker performance and leadership (including “people skills”), adaptive management capability, and use of information to strengthen decision-making and introduce actions to reduce obstacles to equity. TMG is also supporting a series of online sessions to gather input from communities, caregivers, and frontline health workers on what they view as key barriers to reaching zero-dose and under-vaccinated children and potential solutions for addressing them, including in urban, rural remote, and fragile settings.