According to USAID, “More than a quarter of the world’s children under the age of 5 years suffer from undernutrition… Undernutrition leaves children vulnerable to disease, impoverishes families, diminishes community resilience, and reduces critical human capital and capacity, thereby causing long-term detriment to national economies and social development.”
The Manoff Group provides full-time expert personnel and short-term technical assistance to JSI’s SPRING team in the areas of Social and Behavior Change and Knowledge Management.
The Manoff Group has been part of a wide range of SPRING’s SBC work, focusing on interventions to build supporting social, policy, and market environments to empower individual, family, and community change.
SPRING’s SBC programming aims to improve the effectiveness of communication interventions by using lessons from the behavioral sciences. From incorporating emotional touch points into messages, to conveying social proof of positive results of change through traditional and mass media, to building environmental “nudges” into people’s lives to support them to create new habits, our work is informed by involving stakeholders in a careful analysis of the local context and the drivers of behavior.
One example of TMG’s contribution to the project is our development of a global e-learning course, “As Easy as ABC: Accelerating Behavior Change in Nutrition-Sensitive Agriculture“. The course builds knowledge and skills to use behavioral science to prioritize and promote nutrition-sensitive agriculture practices, leveraging agriculture’s potential to improve nutrition outcomes.