Despite dramatic progress on most health indicators in Cambodia, child undernutrition remains persistently high across rural communities due to a combination of poor hygiene and sanitation and inadequate young child feeding practices. The USAID-supported NOURISH Project works with the Royal Government of Cambodia to accelerate stunting reduction through multi-sectoral nutrition approaches through health/nutrition, water, sanitation and hygiene (WASH) and agriculture.
As a member of Save the Children’s team, The Manoff Group leads social and behavior change communication for the project. Using a strategic mix of channels including interpersonal communication, community mobilization, social media, print and TV, social marketing, we integrate multiple behavior themes through the Grow Together campaign. Content is carefully crafted through consultative research with mothers, grandmothers, fathers, community leaders and small businesses.
We spearhead efforts to bring to market a fish powder that can be added to children’s diets to ensure they receive their essential nutrients and calories for healthy development. This powder is a locally-sustainable solution to complementary feeding challenges including lack of animal source foods needed for adequate growth.
And in more than 450 communities, community dialogues engage First 1,000 Day families with pregnant women and children under two years, as well as other community members, called “helping hands”, around key stunting prevention behaviors. Visual data dashboards, maintained by community leaders, spark discussion and collective action coupled with behavioral tracking tools in the hands of families. More than 1,000 First 1,000 Days families have achieved the threshold of behaviors to be recognized as Champion Families.