Although Ghana made great progress in expanding access to an improved water supply in the last 15 years, many challenges remain, with a large proportion of the population still carrying water from improved sources, limited supply, and limited access to improved sanitation.
The USAID-funded WASH for Health (W4H) project is working in targeted districts in Ghana to increase use of improved household sanitation, to improve community water supply services, sector governance and policies, to expand key hygiene behaviors, to leverage public/private partnerships to magnify the impact of USG investments, and to improve WASH infrastructure for health facilities.
The Manoff Group is providing leadership of SBC activities for the Global Communities project team. We lead assessments [LINK TO TIPs page] to inform the design of BCC strategies to reach the project’s targeted audience and increase adoption of key hygiene behaviors. We collaborate in the design of the BCC materials to enact our strategies, help pre-test and roll out messages, and work with project staff to ensure that appropriate WASH actions are integrated into nutrition programming being conducted by USAID and Government of Ghana partners.
The Manoff Group developed a communication package on handwashing with soap, safe feces disposal, and safe drinking water, for district- and community-level workers, and trained over 600 on its use. We also created complementary outreach materials for mothers and caregivers.
Our work was carried out in collaboration with project partners, US and Ghanaian government partners, other USAID-funded projects, and numerous international and local NGOs, to ensure a systems-level approach.