The Empowering New Generations to Improve Nutrition and Economic opportunities (ENGINE) project was funded through the U.S. Government’s Feed the Future and Global Health initiatives to complement Ethiopia’s National Nutrition Program.
The Manoff Group drove ENGINE’s Social and Behavior Change Communication (SBCC) strategy, which focused on the first 1000 days of maternal and child nutrition, and provided technical leadership for its implementation.
TMG developed tools for government front-line agriculture and health workers and community volunteers, as well as a package of innovative multi-media materials for smallholder farming families, to improve household agriculture and nutrition practices for women and young children.
One of the innovative materials TMG developed is the “Earn and Buy” game. Played in small groups of peers, the game improves nutritional outcomes by helping mothers, fathers, and grandmothers of young children develop better dialogue and decision-making skills around the management of household agriculture income. Players decide how much of their income they will use to purchase different items and services by putting money cards on images of such things as school supplies, health care, luxury products, entertainment, farming inputs, staple foods, and nutrient-dense “star foods.”
After playing the Earn & Buy Game, 88.2% of participants reported that they learned something new, especially about nutritious foods, how to plan and discuss with spouses the spending of household income and about the importance of using some income to purchase nutritious foods which are not available at home.