Global Advocacy to Reduce Iron Deficiency Anemia



Despite the serious negative consequences and wide prevalence of iron deficiency, programs to treat and reduce it have received little support. Iron deficiency and anemia affect more than 3.5 billion people around the world (World Health Organization), resulting in health problems and cognitive impairment at all stages of life.

The Micronutrient Initiative (MI) and The Manoff Group (in consultation with a Steering Committee of World Bank, WHO, and UNICEF) developed an advocacy strategy for reducing iron deficiency anemia. The goal of this advocacy strategy is to:
  • Improve awareness of the problem
  • Increase funding for programs
  • Move the reduction of iron deficiency higher on the global development agenda.

Advocacy materials for iron

The Manoff Group and MI developed advocacy materials to help convince people to tackle the problem of iron deficiency. The materials focus on two audiences—high level policy makers and early child development specialists— and are based on research and can help people to take action to establish more activities addressing iron deficiency.