TIPs is a formative research technique developed by
the Manoff Group and used in Behavior-Centered ProgrammingSM.
TIPs allows program planners to pretest the actual practices
that a program will promote. Families (or health workers,
etc.) try out proposed practices and their experiences
and opinions are used in designing a program. TIPs was
first used in the late 1970s and early 1980s in nutrition
programming. Using the TIPs methodology with families,
program planners learned how to improve instructions
for preparing homemade oral rehydration solution and
ways to improve young child feeding in numerous countries.
Over the past decade TIPs has been applied to other
public health issues, including HIV/AIDS, school health,
infectious disease control, maternal health and family
planning. Using TIPs gives program planners an in-depth
understanding of families' preferences and capabilities,
as well as the obstacles they face in improving their
health and their motivations in trying new behaviors
and practices. TIPs focuses on behavior, what people
do, rather than on knowledge, or what people know or
believe. Trials are the best way to gauge the acceptability
of a practice or product and the best ways of promoting
it.
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